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PRODUCT CONCEPT The DVD-D is a standard DVD that can be used only for several hours after the card board sleeve has been opened. But the sleeve can be opened anytime: now, in one day, in one week, in one month or in several years. The DVD-D technology provides an experience close to video rental, but with a greatly enhanced freedom of choice.
HOW IT WORKS ? The DVD-D works exactly like a standard DVD till its viewing window is finished. When the disk has started, it can be played till the end even if the viewing window is finished. If the user tries to play the disk after the end of the viewing window, the DVD players displays "NO DISC". The product is packaged in a cardboard sleeve. The user has to open the sleeve, take the disc and then put it in the player. The countdown for the availability of the content starts once the sleeve is open. The disc can be bought any time before viewing it. The technology provides full destruction of the key disc data. The data, after destruction, are physically and irreversibly unreadable. After use, both disk and casing can be recycled.
3 KINDS OF DVD-D
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